How Terry G Became Irrelevant On The Street – Can He Still Blow Again?

Hello Guys,

Let’s talk well-nigh Terry G «How one of Nigeria’s Most Decorated Street Artistes became a Rag in the space of 5 Years»

Firstly, you all would stipulate with me that Terry G has lost street relevance and it’s long overdue for the Akpako master to vellicate back, can he still wrack-up again?

His irrelevancy was due to all of the below mentioned factors.

Let’s go

TALENTS
Terry G started off his career from church, then he delve into music production surpassing putting out songs himself.

Being worldly-wise to combine production and singing shows he’s truly talented but his inability to pick one to focus increasingly on unquestionably had a terrible effect on his career and ended up washing him off the Industry radar.

Lesson:- Find your wastefulness and focus increasingly on the one that comes freely.


STYLE OF MUSIC
He came into the industry with a rhythm you would unchangingly flit to once the DJ rolls his song in.

Terry G as a person might not be your favorite when then but his music was everywhere and that made him wonted by everyone.

Songs like Free Madness, Troway and Pass Me Your Love ft Ay.com was an anthem when then in Nigeria and beyond. We surely won’t forget those songs in a rush.

Seems Nigerians however got sick and tired of his one-way style or something?

Lesson:- Understand your Audience and requite them what they want. Don’t try to follow trends that might take you off your path.


CONTROVERSIES
There were so many drama surrounding his rise to fame, from heavy weed and drinks consumption to bling blings.

There were news well-nigh his victual mama hating his music which unauthentic him too.

I remember vividly a particular event in Lagos where he slapped DJ Jimmy Jatts teammate DJ, this got him into trouble as undertone of Nigeria DJs stopped playing his songs.

Controversies helps stay relevant if creatively handled but it took Terry G’s career to the grave.

Lesson:- Respect your colleagues, everyone matters in the race of life.


BUSINESS
At some point in his career, he ventured into businesses, one of them is Pure water merchantry in Lagos.

Maybe Terry G could not multi task by combining music with other merchantry without one slowing lanugo the other.

His music suffered as he focused increasingly on his newly established Pure water merchantry outfit.

Lesson:- One very important lesson every Entrepreneur  should learn from this is never to let a Secondary merchantry let you go off your Primary business.


PROPER MANAGEMENT
For a successful music career you need a solid proper and solid talent management that would strategize weightier PRs, Promotions tactics and all.

Check list of other artiste that has been virtually for a long time, proper management is key in their growth and staying relevant.

After Terry G’s big unravel in Nigeria music industry, he was approached by then 2Baba Manager Efe Omoregbe for management deal, he refused for reasons weightier known to him.

Staying relevant has a lot to do with people you socialize with and people that engineers your career.

Lesson:- Work with people that compliments your effort and brings out the weightier in you.



 OUR VERDICTS 
Having said all that above, We personally finger Terry G can still wrack-up if he goes when to the drawing workbench and re-strategize, get a vibrant team and start dishing out good music unceasingly again.

Apkako master still got a lot of ginger that can go round.

We wish him goodluck 

Thank You.